The Debut of SUPREME,
a Brand Devoted to Customer Experience and Lifestyle Privileges Beyond Perfection
a Brand Devoted to Customer Experience and Lifestyle Privileges Beyond Perfection
The Debut of SUPREME,
a Brand Devoted to Customer Experience and
Lifestyle Privileges Beyond Perfection
a Brand Devoted to Customer Experience and
Lifestyle Privileges Beyond Perfection
This is the story behind SUPREME, the prestigious brand of Hutchison Telecom Hong Kong.
The brand has evolved over time and began when Hutchison Telecom developed a “Supreme Club” shortly after its foundation, seeking to add value to customers beyond their immediate telecom requirements. The name “3Supreme” was used to launch numerous customer loyalty programs such as Hutchison Everyday Card and Compass Visa offers. This “SUPREME 1.0” stage focused solely on offers and deals until a few years ago, we expanded into the “SUPREME 2.0” stage by establishing “3Supreme” shops, offering a physical presence and extending the “3Supreme” brand to new customers.
In the era of Web3.0, we have further progressed to the “SUPREME 3.0” stage. Communications with various customers help us identify three aspects most valued by customers: network quality, service standard, and relevant information.
Dedicated to these three aspects, SUPREME strives to supersede conventions of brand and customer loyalty. The brand aims to congregate the city’s luxury and high-end customers in a world-class platform, and utilise the platform to provide customers timely and relevant information, as well as networking and mingling opportunities.
Priority NetworkIn early 2023, we notified SUPREME customers that their mobile’s signal bar had been elevated from “3” to “SUPREME”. Besides the visible change, this metamorphosis symbolises the allocation of premium network resources and priority network access for SUPREME customers and their increasingly demanding digital lifestyle. For example, in crowded situations, including public transport and large-scale events, when there are many customers in the same location, we will adjust our network resource allocation according to actual circumstances, and SUPREME customers will be able to access “fast lanes” and enjoy unparalleled network experience.
Superior ServiceWe have also conducted extensive customer surveys, and recognise that nearly 40% of SUPREME customers appreciate our exclusive Personal Executive Service. Similar to private banking managers or personal secretaries, customers can contact their Personal Executive at all times using WhatsApp, freeing them from the hassle of phoning the hotline. With pandemic restrictions lifted and travel resuming, customers may encounter more travel-related issues including loss of handsets and SIMs. In these scenarios, SUPREME’s Personal Executive will leave no stone unturned in providing timely support while customers are overseas.
Timely and Relevant InformationSUPREME strives to establish a world-class lifestyle platform befitting customers who pursue exceptional quality and experiences. We welcome international leading partners from different fields to join us in providing SUPREME customers with sophisticated and prestigious services as well as exquisite entertainment, art and culture, and dining experiences, empowering them to enjoy premium services and a distinctive class of lifestyle of their choice. This is how SUPREME came to be. Striving to offer our prestigious SUPREME customers an extraordinary digital life – Beyond Perfection.